Email is a time-tested channel for effectively reaching an audience and will continue to be the

backbone of an effective, well rounded marketing strategy. However, the emerging capabilities

of mobile marketing, and SMS marketing in particular, open up innovative possibilities for

engagement and interaction on completely new levels. Email provides a content rich, broadreaching,

one-way communication channel while SMS enables marketers to deliver short,

impactful messages to their contacts with infinite precision as to the time and location of

receipt, as well as the ability to engage in instantaneous two-way communication on a large

scale. Both are profoundly powerful marketing tools and integrating the two effectively can

have powerful results, but how do you do it?

mobileStorm is in its 11th year in the mobile marketing business.  Considering the speed at which the industry evolves, that’s the equivalent of 30 years in almost any other type of business. We eat, sleep, and breathe mobile; not on a daily basis, but hourly. For over a decade we have watched mobile mature and I believe this year it has hit an exponential growth curve (read my article on mobilemarketingwatch.com called “2010 IS The Year of Mobile”). 

Last year we commissioned a top rated research company to do a deep dive into the mobile eco system. We wanted them to a) provide us with solid estimates on market/technology growth and timing b) give us a better idea of when certain technologies will hit critical mass and c) validate our assumptions. Some of the data we decided not to disclose for obvious reason (sorry competitors), but like our twitter profile says “We are here to serve the industry and our customers”, and this report is a testament to that. We see ourselves as one part sales and two parts evangelist. It’s our duty to share with you where the market is headed and to provide you our thoughts on when and why. Do we want to generate leads from this report? Sure, but we also want businesses to have a report they can refer to that gets them ready for what’s to come. We hope you have as much fun reading this report as we did putting it together. Well at least do your best, I know this is 150x less fun than snowboarding. - Jared Reitzin, CEO of mobileStorm