Cesar Millan inc. sees delivery rates increase from 81% to over 99% with mobileStorm
Cesar Millan is the world-famous Dog Whisperer, an animal behavior expert who stars in National Geographic’s show of the same name. Cesar Millan, Inc. (CMI) teaches pet owners how to create healthier relationships with their dogs by showcasing Mr. Millan's unique talents to educate, entertain, and offer personal empowerment through leadership skills.
The company's overall delivery rate average was identified at only 81.29%, significantly below industry average. Management was disturbed because there was no obvious explanation as to why CMI's email marketing messages were not being accepted by the ISPs. In order to resolve the problem, mobileStorm performed a thorough analysis on CMI's email practices.
As a result of the re-engagement project, CMI's delivery showed extremely positive results during itsnext marketing campaign. Although the company at first had voiced concern about its contact list shrinking, CMI saw immediately the benefits of having a list of only committed subscribers. At present, the client continues to see high performance–with a 99.7% delivery rate average.
Cesar Millan is the world-famous Dog Whisperer, an animal behavior expert who stars in National Geographic’s show of the same name. Cesar Millan, Inc. (CMI) teaches pet owners how to create healthier relationships with their dogs by showcasing Mr. Millan's unique talents to educate, entertain, and offer personal empowerment through leadership skills.
The company's overall delivery rate average was identified at only 81.29%, significantly below industry average. Management was disturbed because there was no obvious explanation as to why CMI's email marketing messages were not being accepted by the ISPs. In order to resolve the problem, mobileStorm performed a thorough analysis on CMI's email practices.
As a result of the re-engagement project, CMI's delivery showed extremely positive results during its next marketing campaign. Although the company at first had voiced concern about its contact list shrinking, CMI saw immediately the benefits of having a list of only committed subscribers. At present, the client continues to see high performance–with a 99.7% delivery rate average.